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Ron Ferris

Ron Ferris

(482)
Charleston, SC

Ron Ferris is a marketing strategist exploring the intersection of brand narrative and creative systems. He also currently serves as Marketing Manager at Dawsongroup tcs USA.

Brands Don’t Create Consistency. They Absorb Complexity.

Brands Don’t Create Consistency. They Absorb Complexity.

Foundations
Every Purchase Begins Before the Customer Knows They’re Shopping

Every Purchase Begins Before the Customer Knows They’re Shopping

Foundations
Every Media Channel Has a Hidden Business Model

Every Media Channel Has a Hidden Business Model

Foundations
The Number in the Middle Is Lying to You

The Number in the Middle Is Lying to You

Foundations
The Customer Closeness Trap: Why More Intimacy Doesn't Always Mean More Loyalty

The Customer Closeness Trap: Why More Intimacy Doesn't Always Mean More Loyalty

Foundations
Your Marketing Mix Is a Negotiation, Not a Checklist

Your Marketing Mix Is a Negotiation, Not a Checklist

Foundations
The Medium Keeps Rewriting the Message

The Medium Keeps Rewriting the Message

Foundations
The Reputation You’ll Need Is Being Built Right Now

The Reputation You’ll Need Is Being Built Right Now

Foundations
Your Ads Don't Create Demand. They Compete for It.

Your Ads Don't Create Demand. They Compete for It.

Foundations
Research Doesn’t Give You Answers. It Eliminates Wrong Ones.

Research Doesn’t Give You Answers. It Eliminates Wrong Ones.

Foundations

Dispensing marketing
in measured doses.

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