Marketing strategist working at the intersection of brand narrative and systems. The Off Label explores how brands and products translate into real growth.
The Intelligence Hidden Inside ERP Systems
Systems
The Saudade of Hal Riney
Playbook
Why Procurement Data Belongs in Marketing Conversations
Systems
The AI Jet Sonic Booms Through Rough Air and Keeps Climbing
Trends
Is it a Scarf or is it a Boa Constrictor?
Trends
What Stock Turnover Can Tell You About Customer Demand
Systems
The World Is Starting to Look Like Its Own App
Trends
What We’re Following: Week of November 2nd
Notes