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Foundations

(74)

The philosophical side of marketing strategy. A place to examine the human patterns and behaviors hiding in plain sight. Think of these as oblique strategies designed to disrupt linear thought and provoke intuition.

Momentum Is the First Digital Marketing Channel

Momentum Is the First Digital Marketing Channel

Foundations
Digital Stories Change Every Time They Are Touched

Digital Stories Change Every Time They Are Touched

Foundations
Online Behavior Is Psychology Leaving a Trail

Online Behavior Is Psychology Leaving a Trail

Foundations
Brands Are Judged by the World They Help Create

Brands Are Judged by the World They Help Create

Foundations
Social Marketing Moves at the Speed of the Moment

Social Marketing Moves at the Speed of the Moment

Foundations
Every Online Mention Keeps Working After the News Cycle Moves On

Every Online Mention Keeps Working After the News Cycle Moves On

Foundations
Not Every Customer Wants the Same Conversation

Not Every Customer Wants the Same Conversation

Foundations
Prediction Is More Valuable Than Explanation

Prediction Is More Valuable Than Explanation

Foundations
People Leave Clues Everywhere They Click

People Leave Clues Everywhere They Click

Foundations
Customers Tell You Exactly What They Want. Most Brands Don’t Listen.

Customers Tell You Exactly What They Want. Most Brands Don’t Listen.

Foundations

Dispensing marketing
in measured doses.

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