Foundations
(74)The philosophical side of marketing strategy. A place to examine the human patterns and behaviors hiding in plain sight. Think of these as oblique strategies designed to disrupt linear thought and provoke intuition.
One Clear Idea Beats a Hundred Campaigns Every Time
Foundations
The Eye Decides Before the Mind Explains.
Foundations
The Best PR Is Written for Someone Else to Tell.
Foundations
The Best Promotion Doesn’t Lower Price. It Raises Priority.
Foundations
Writing Doesn’t Just Communicate Strategy. It Coordinates It.
Foundations
The Campaign Isn’t Finished Until Someone Believes the Plan.
Foundations
Buyers Aren't Moving Through Channels. They're Moving Through Mental States.
Foundations
Content Is King. So Why Is Nobody Listening?
Foundations