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Playbook

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The clearest place to see what is often overlooked. Signals, stories, and marketing patterns hiding in plain sight. Decoded, reframed, and repurposed for strategic use.

My Fascination with George the Magazine, not JFK Jr.
Featured

My Fascination with George the Magazine, not JFK Jr.

Playbook
The "Five" Posts That Most Marketing Agencies Write (And Why They’re Not Strategy)

The "Five" Posts That Most Marketing Agencies Write (And Why They’re Not Strategy)

Playbook
Eileen Gu & The Art of Marketing Arbitrage

Eileen Gu & The Art of Marketing Arbitrage

Playbook
Dell’s $2.5 Billion Mistake: The Return of XPS

Dell’s $2.5 Billion Mistake: The Return of XPS

Playbook
The Unbearable Weight of “Frictionless” Things

The Unbearable Weight of “Frictionless” Things

Playbook
The Saudade of Hal Riney

The Saudade of Hal Riney

Playbook
The Neo-Romantic Rebellion Against AI

The Neo-Romantic Rebellion Against AI

Playbook
A Slow Reckoning Strikes Back

A Slow Reckoning Strikes Back

Playbook
Finding Their Brand Footing: Anthropic and OpenAI Go Seemingly Head-To-Head
Members

Finding Their Brand Footing: Anthropic and OpenAI Go Seemingly Head-To-Head

Playbook
Welcome to Margaritaville™, Population: Merch
Members

Welcome to Margaritaville™, Population: Merch

Playbook

Dispensing mischief in
measured doses.

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