Foundations
(74)The philosophical side of marketing strategy. A place to examine the human patterns and behaviors hiding in plain sight. Think of these as oblique strategies designed to disrupt linear thought and provoke intuition.
Media Planning Is the Art of Showing Up at the Right Place, at the Right Time
Foundations
Numbers Tell You What. People Tell You Why. Neither Is Enough.
Foundations
People Rarely Tell You Why They Buy. They Show You.
Foundations
Analytics Measure Behavior. They Don't Explain It.
Foundations
Analytics Find Patterns. Insight Finds Meaning.
Foundations
Why Breakthrough Thinking Keeps Breaking Down in Marketing
Foundations
Brand Portfolios Don’t Build Equity. They Allocate It.
Foundations
Marketing Doesn’t End When Sales Begins.
Foundations