Briefs
(120)First takes with second layers. Quick hits that look like surface reads but unfold into strategy beneath. Products, campaigns, and cultural moments unpacked in real time. Setup, breakdown, and the open question left for you to decide.
YETI Shrinks Adventure Down to Everyday Size
Briefs
BOSS PX-1: The Digital Pedal for Analog Minds
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Porsche × Smeg: Because Your Fridge Deserves Aerodynamics
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Figure 03: Your New Coworker, Concierge, and Delivery Guy
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The LINE Hotel, Koreatown: Culture in Concrete
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Lay’s: From Snack Food to Soil Story
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Kanto Obi3: The Turntable for Modern Listeners
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Aston Martin DBX S: The SUV Recasted as Supercar
Briefs