Briefs
(120)First takes with second layers. Quick hits that look like surface reads but unfold into strategy beneath. Products, campaigns, and cultural moments unpacked in real time. Setup, breakdown, and the open question left for you to decide.
If Confidence Had Downforce and No Respect for the Established Order
Briefs
An SUV Ready for the Apocalypse and Your Trader Joe’s Run
Briefs
Quick Impressions: November 26th
Briefs
Quick Impressions: November 25th
Briefs
Quick Impressions: November 24th
Briefs
Ford Built a Mustang Experience Where the Car Is the Main Character
Briefs
Bushnell’s “Vibe + Yardage” Machine Puts Flow Back Into Pace of Play
Briefs
Smart Glasses Finally Built for Real Life, Not Tech Demos
Briefs