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Briefs

(120)

First takes with second layers. Quick hits that look like surface reads but unfold into strategy beneath. Products, campaigns, and cultural moments unpacked in real time. Setup, breakdown, and the open question left for you to decide.

It Has To Be Heinz (And Fries)

It Has To Be Heinz (And Fries)

Briefs
Pocket Nostalgia: Kodak’s Charmera

Pocket Nostalgia: Kodak’s Charmera

Briefs
BMW’s No-Helmet Future Ride

BMW’s No-Helmet Future Ride

Briefs
Heritage Lume, Reissued - The Luminor Marina Militare

Heritage Lume, Reissued - The Luminor Marina Militare

Briefs
Gran Turismo Meets the Driveway

Gran Turismo Meets the Driveway

Briefs
Luxury That Shouts in Color

Luxury That Shouts in Color

Briefs
When Scraps Become Recycled Design

When Scraps Become Recycled Design

Briefs
Brad Pitt, Taika Waititi, and a $1,500 Espresso Machine

Brad Pitt, Taika Waititi, and a $1,500 Espresso Machine

Briefs
Framework Brings Modular GPUs to Laptops

Framework Brings Modular GPUs to Laptops

Briefs
Backyard Firepower, Refined

Backyard Firepower, Refined

Briefs

Dispensing mischief in
measured doses.

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