Pocket Nostalgia: Shrinking the Medium to Expand the Meaning

2 min read

When everything scales up, the smart move is to scale down. Pocket Strategy is the art of shrinking the format until it stops competing on fidelity and starts competing on desire.

Pocket Nostalgia: Shrinking the Medium to Expand the Meaning
Photo by Erik Mclean / Unsplash

This post is for subscribers only

Sign up now

Already a member? Sign in