Luxury That Shouts in Color
MB&F and artist Yinka Ilori collaborated on the M.A.D.1S “Grow Your Dreams” watch series, featuring vibrant designs and limited editions. The watches, available in Sun, Nature, and Water editions, are distributed by raffle and showcase a bold departure from traditional luxury watch aesthetics.
When MB&F’s M.A.D.Editions teams up with artist Yinka Ilori, the result isn’t just a watch. It’s a wearable artwork.
The new M.A.D.1S “Grow Your Dreams” series adds compound interest to the script on luxury watchmaking:
- Collab energy → Ilori’s world of vibrant optimism meets MB&F’s horological playground.
- Scarcity by design → three editions (Sun, Nature, Water), each limited to 400 pieces and distributed by raffle.
- Color as identity → bold mismatched straps, HyCeram accents, and rotors cut like trees. Luxury that feels more like a gallery installation than a boardroom accessory.
MB&F
This is the opposite of heritage minimalism. It’s cultural storytelling in motion, a drop, a collectible, a declaration for joy and ambition disguised as a timepiece.
Would you wear a watch this loud, or is luxury still best when it whispers?
https://www.mbandf.com/madeditions/mad1/mad1s-grow-your-dreams
