Color Theory on the Wrist - Zenith × USM
Zenith introduced the Defy Chronograph USM at Geneva Watch Days, featuring a 37mm case with El Primero movement and dials inspired by USM furniture. The watch comes in four bold colorways: gentian blue, bright green, golden yellow, and pure orange.
At Geneva Watch Days, Zenith introduced the Defy Chronograph USM, a 37mm angular throwback case with its El Primero movement and dials influenced by Swiss furniture brand USM. The result: four bold executions in gentian blue, bright green, golden yellow, and pure orange, each punctuated by a lollipop seconds hand lifted from USM’s iconic ball joint.
Zenith
The play is colorways and design fluency. By importing USM’s furniture palette onto the dial, Zenith shifts the Defy from pure horology into the language of design. These aren’t just watches, they’re swatches, wearable extensions of a modernist color system. That lets Zenith talk to two audiences at once: collectors who respect the El Primero movement, and creatives who read color as cultural fluency.
If you had to pick one dial to wear into the meeting, which color wins?
Zenith
