🃏 Code of Mischief

We take ethics seriously, but not solemnly.

Mischief without a compass just causes chaos. This is our compass. A few principles we keep in our back pocket to make sure the trouble we stir is the useful kind.

  • No Snake Oil. We won’t sell you strategies we don’t believe in, and we won’t hype what can’t hold up.
  • Punch Up, Not Down. Mischief should challenge power, not prey on the powerless.
  • Steal Like a Strategist. Borrow inspiration widely, but give credit where it’s due.
  • Transparency (With Wit). We’ll tell you what we’re doing and why — even if we phrase it with a smirk.
  • Experiment in Public. We test ideas in the open, because that’s where the best friction (and fun) happens.
  • Respect the Craft. Strategy, design, writing — none of it is disposable. Treat it with care, even when you’re breaking the rules.

We call it a Code of Mischief because we believe rules are best written as sparks — reminders of what to protect while you light small, strategic fires.