Brad Pitt, Taika Waititi, and a $1,500 Espresso Machine
De’Longhi’s new ad, featuring Brad Pitt and Taika Waititi, premiered at the Venice Film Festival. The humorous spot showcases Pitt’s struggle with the “Perfetto” accent, highlighting the $1,499.95 espresso machine.
De’Longhi tapped Brad Pitt (longtime face of the brand) and director Taika Waititi for a new spot that just premiered at the Venice Film Festival. The setup: Pitt struggles to nail “Perfetto” while an Italian voiceover critiques his accent, even the dog looks unimpressed.
The machine he’s using? $1,499.95. And the “upgrade” flashed at the end? $1,999.95.
De’Longhi
When a coffee machine is this expensive, the ad better be amusing, entertaining, and charming. This one checks the box on all three. It’s a delight to watch, even if you never buy the machine.
Perfetto marketing. But does it make the espresso taste better?
The Perfetto Campaign
