Marketing strategist working at the intersection of brand narrative and systems. The Off Label explores how brands and products translate into real growth.
Eileen Gu & The Art of Marketing Arbitrage
Playbook
Arriving at the Same End by Opposite Roads
Notes
When the Marketing Budget Only Funds Trade Shows
Systems
Why Marketing Should Be Its Own Department
Systems
Marketing Trends: March 2026
Trends
Organizing Work Like a Chef: Mise en Place for Knowledge Work
Systems
The Fractionalization of Work: How Companies Accidentally Overload Their Best Employees
Systems
Dell’s $2.5 Billion Mistake: The Return of XPS
Playbook