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Ron Ferris

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Is American Eagle | Trying to Become the | New Abercrombie & Fitch?
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Is American Eagle | Trying to Become the | New Abercrombie & Fitch?

Playbook
Welcome to Trends

Welcome to Trends

Trends
The Typography of The Off Label
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The Typography of The Off Label

Notes
Stealing the Last Word: Rewriting the Ending Before It’s Written for You | Strategy-008
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Stealing the Last Word: Rewriting the Ending Before It’s Written for You | Strategy-008

Strategy
Astronomer Hired Gwyneth Paltrow to Clean Up Their Goop
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Astronomer Hired Gwyneth Paltrow to Clean Up Their Goop

Playbook
Cult Over Charts: Building Ecosystems That Outlive the Hype| Strategy-007
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Cult Over Charts: Building Ecosystems That Outlive the Hype| Strategy-007

Strategy
What the Grateful Dead Knew Before Everyone Else
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What the Grateful Dead Knew Before Everyone Else

Playbook
Ambient Research: Turning Events into Live Strategy Labs | Strategy-006
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Ambient Research: Turning Events into Live Strategy Labs | Strategy-006

Strategy
The Billboard That Whispered
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The Billboard That Whispered

Notes
Meet the Mascot: The Puffy Skiing Mountain Finch
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Meet the Mascot: The Puffy Skiing Mountain Finch

Notes

Dispensing mischief in
measured doses.

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