What We’re Following: Week of November 2nd
AT&T’s new ad, featuring Luke Wilson, emphasizes the brand’s legacy and reliability. Telstra’s “Together Builds Better” campaign uses stop motion to portray network connectivity as a collaborative effort. Target’s holiday ad, starring Kris K., the “weirdly hot” Santa, combines humor and charm.
Strong Copy Carries This AT&T Ad
“I keep my boots clean rolling by with AT&T,
You know, the company that invented the telephone.
AT&T is America’s first network, and it’s still the best.”
Luke Wilson doesn’t waste time in this new Ain’t Our First Rodeo spot. Ten seconds in, the hook lands with legacy, invention, and performance stitched into one confident line. The rest of the ad rides that tone: direct, familiar, and aimed squarely at people who value reliability over noise.
What makes it work is how naturally it speaks to its audience. AT&T isn’t trying to be clever. This is brand storytelling built on plain talk, not polish.
Would you rather your brand sound smart or sure of itself?
This Is How You Make a Utility Brand Not Feel Boring
Telstra
Stop motion, soft colors, and a miniature world. Telstra’s latest campaign, Together Builds Better, trades tech jargon for tactility. The ad turns network connectivity into a story about collaboration, where tiny hands build cities, schools, and wind farms in rhythm with a jingle that’s quietly optimistic instead of loud or corporate.
It’s a clever way to approach what’s usually a cold category. By visualizing connection as something physical and cooperative, the brand makes enterprise technology feel human. The message lands without force: progress happens when everyone builds together.
Would your brand rather sound powerful, or quietly confident in its purpose?
Santa Mistakenly Sells The Naughty List During A Cafe Meet-Cute
Would you rather your brand be merry or magnetic?
Target’s holiday campaign brings back Kris K., the now-iconic store Santa who became a viral favorite for being “weirdly hot.” This year’s ad doubles down on that energy with a simple setup: a coffee date, a long gift list, and a misunderstanding that turns the “naughty list” into flirtation.
The rhythm and comedic timing are what make it work. It’s a well-paced ad with a quick story told with just enough tension and charm to give you the appropriate Santa-style jolly chuckle.
Jameson Redesigns Its Bottle Lineup Without Falling Off The Bar Stool
Jameson just updated its bottle for the first time in years, but you’d barely notice. And that’s the point. The world’s bestselling Irish whiskey has refreshed its green glass with sharper shoulders, richer foil, and new language tying it directly to the Midleton Distillery in County Cork. The line “Crafted for Smoothness at the Midleton Distillery” now sits front and center, grounding the brand in place as much as taste.
Do the new bottles feel more connected to their heritage?
Brett Parker
