VW ID Polo: Analog Touch Meets Electric Feel.
Button controls aren’t an innovation. But an EV that doesn’t treat you like a child happens to be one.
The Setup
Volkswagen
Volkswagen’s ID. keeps the Polo’s compact shape and everyday intent, with an interior that feels deliberately recognizable. Retro-style digital displays and the return of physical buttons signal a shift away from touch-first design. An ID. Polo GTI is in the works, making it clear this decision isn’t just about efficiency.
Volkswagen’s move here is as practical as the brand. They listened to customer feedback and decided cars need to have more confidence in the driver. The ID. Polo doesn’t overexplain itself or hide behind screens. Physical buttons and familiar controls means that usability still matters, even in an EV. It’s about treating drivers like adults who know how to operate a car.
The Breakdown
Volkswagen
Brand Positioning and Identity
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