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Impressions

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First takes with second layers. Quick hits that look like surface reads but unfold into strategy beneath. Products, campaigns, and cultural moments unpacked in real time. Setup, breakdown, and the open question left for you to decide.

Brad Pitt, Taika Waititi, and a $1,500 Espresso Machine

Brad Pitt, Taika Waititi, and a $1,500 Espresso Machine

Impressions
Framework Brings Modular GPUs to Laptops

Framework Brings Modular GPUs to Laptops

Impressions
Backyard Firepower, Refined

Backyard Firepower, Refined

Impressions
Tap to Unlock, No Matter Your Phone

Tap to Unlock, No Matter Your Phone

Impressions
Flying High with Aero: Private Jet, But Not That Private

Flying High with Aero: Private Jet, But Not That Private

Impressions
Frank Lloyd Wright’s Real Estate "Art" Hits the Market

Frank Lloyd Wright’s Real Estate "Art" Hits the Market

Impressions
The Drone That Captures Everything

The Drone That Captures Everything

Impressions
Color Theory on the Wrist - Zenith × USM

Color Theory on the Wrist - Zenith × USM

Impressions
David Byrne Still Believes in the Album Cover

David Byrne Still Believes in the Album Cover

Impressions
Harry Potter Packaging Recast

Harry Potter Packaging Recast

Impressions

Dispensing mischief in
measured doses.

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