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Impressions

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First takes with second layers. Quick hits that look like surface reads but unfold into strategy beneath. Products, campaigns, and cultural moments unpacked in real time. Setup, breakdown, and the open question left for you to decide.

Zenni's Quest to Turn Eyewear Into a Privacy Device

Zenni's Quest to Turn Eyewear Into a Privacy Device

Impressions
Herman Miller Makes Gaming Posture Look Like Power

Herman Miller Makes Gaming Posture Look Like Power

Impressions
Honda CB1000F Brings 1980s Cool Back to Street Level

Honda CB1000F Brings 1980s Cool Back to Street Level

Impressions
Mayfair House Miami Is What Happens When Art Checks In

Mayfair House Miami Is What Happens When Art Checks In

Impressions
Nike’s New Mind Shoes Are Built for the Brain, Not the Track

Nike’s New Mind Shoes Are Built for the Brain, Not the Track

Impressions
Spinnaker and Seconde/Seconde/ Make a Watch That Ain’t Afraid of No Ghosts

Spinnaker and Seconde/Seconde/ Make a Watch That Ain’t Afraid of No Ghosts

Impressions
Belkin Brings the Point-and-Shoot Camera Back to Life

Belkin Brings the Point-and-Shoot Camera Back to Life

Impressions
Ferrari 296 Speciale: Blurring Where Numbers End and Feeling Begins

Ferrari 296 Speciale: Blurring Where Numbers End and Feeling Begins

Impressions
Gibson Wants to Put Marty McFly's Cherry Red on Your Wall and in Your Hands

Gibson Wants to Put Marty McFly's Cherry Red on Your Wall and in Your Hands

Impressions
Mercedes Turns Its Past Into a Design Operating System

Mercedes Turns Its Past Into a Design Operating System

Impressions

Dispensing mischief in
measured doses.

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