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Impressions

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First takes with second layers. Quick hits that look like surface reads but unfold into strategy beneath. Products, campaigns, and cultural moments unpacked in real time. Setup, breakdown, and the open question left for you to decide.

OnePlus Built a Flagship with a Battery That Outruns Your Day

OnePlus Built a Flagship with a Battery That Outruns Your Day

Impressions
Bentley’s New Supersports Is a Gentleman Who Finally Took the Gloves Off

Bentley’s New Supersports Is a Gentleman Who Finally Took the Gloves Off

Impressions
Quick Impressions: Week of November 16th

Quick Impressions: Week of November 16th

Impressions
The Izza Marrakech Hotel is Built Like a Conversation

The Izza Marrakech Hotel is Built Like a Conversation

Impressions
Leica Builds a Camera That Earns Its Scars

Leica Builds a Camera That Earns Its Scars

Impressions
Studio Underd0g x Massena LAB Serve Luxury with a Side of Irony

Studio Underd0g x Massena LAB Serve Luxury with a Side of Irony

Impressions
Bang & Olufsen Gives You 20% of the Sound You Want at 900% the Price

Bang & Olufsen Gives You 20% of the Sound You Want at 900% the Price

Impressions
Quick Impressions: Week of November 9th

Quick Impressions: Week of November 9th

Impressions
Hyundai Built an EV That Still Smells Like Burnt Rubber

Hyundai Built an EV That Still Smells Like Burnt Rubber

Impressions
Quick Impressions: Week of November 2nd

Quick Impressions: Week of November 2nd

Impressions

Dispensing mischief in
measured doses.

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