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Ideas

(21)

The clearest place to see what is often overlooked. Signals, stories, and marketing patterns hiding in plain sight. Decoded, reframed, and repurposed for strategic use.

The New Era of Lower-Quality Consumer Goods
Members

The New Era of Lower-Quality Consumer Goods

Ideas
When A.I. Finally Takes Over
Members

When A.I. Finally Takes Over

Ideas
Is American Eagle | Trying to Become the | New Abercrombie & Fitch?
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Is American Eagle | Trying to Become the | New Abercrombie & Fitch?

Ideas
Astronomer Hired Gwyneth Paltrow to Clean Up Their Goop
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Astronomer Hired Gwyneth Paltrow to Clean Up Their Goop

Ideas
What the Grateful Dead Knew Before Everyone Else
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What the Grateful Dead Knew Before Everyone Else

Ideas
Trade Shows: The Largest Focus Group A Marketer Will Ever Find
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Trade Shows: The Largest Focus Group A Marketer Will Ever Find

Ideas
Too Far to Walk. Too Close to Drive. I Think I Need a Golf Cart.
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Too Far to Walk. Too Close to Drive. I Think I Need a Golf Cart.

Ideas
The Psychology of Selling Out (and Why It Works)
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The Psychology of Selling Out (and Why It Works)

Ideas
When Controversy Is an Oblique Marketing Strategy
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When Controversy Is an Oblique Marketing Strategy

Ideas
When ‘Made in the USA’ Becomes ‘Manufactured in the USA’
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When ‘Made in the USA’ Becomes ‘Manufactured in the USA’

Ideas

Dispensing mischief in
measured doses.

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