Nike: Just Do It vs. Why Do It?

Nike isn’t swapping out its most famous slogan, it’s stress-testing it. Wieden+Kennedy Portland’s new Tyler, the Creator narrated spot frames "Just Do It" through a new question: Why Do It?

The pivot is recognition that Gen Z doesn’t buy slogans at face value. Before you tell them to leap, you’d better explain why the leap matters. Nike’s genius is making the why part of the do. That keeps “Just Do It” alive without sanding off its edge, relevance without replacement.

Would you call this a refresh, or a sleight of hand?

Nike Reintroduces “Just Do It” to Today’s Generation with “Why Do It?” Campaign — NIKE, Inc.

After nearly four decades of inspiring athletes to reach their dreams through “Just Do It,” Nike is reintroducing the iconic rallying cry to a new generation with the launch of its latest campaign, "Why Do It?”