Mayfair House Miami Is What Happens When Art Checks In

The Setup

Once a Gaudí-inspired landmark from the 1980s, the Mayfair House Hotel & Garden has been reborn in Coconut Grove as a lush, design-led retreat. New York studio Goodrich preserved the building’s surreal architecture while infusing it with deep color, handcrafted furniture, and a sense of cinematic Miami charm. The result feels like an art museum that decided to become a hotel, where peacock blues, carved woods, and tropical light turn every suite into a story.

Mayfair’s revival proves that luxury doesn’t have to mean minimalism. It sells feeling over flash, experience over excess. By making design the medium of emotion, the hotel transforms nostalgia into atmosphere and gives travelers a reason to choose character instead of convenience. In a city known for spectacle, Mayfair House wins by making sensuality its signature and authenticity its anchor.

The Breakdown

Brand Positioning and Identity

A reimagined 1980s icon turned modern tropical sanctuary. Mayfair House Hotel & Garden positions itself as The Soul of the Grove, an architectural art piece reborn as a boutique retreat that blends Gaudí-inspired surrealism with Miami’s lush sensuality. The identity is warm, eccentric, and layered, celebrating design as atmosphere and place as character.

Target Segment and Audience

Design-conscious travelers, culinary explorers, and creative professionals who value experience over excess. Primary guests are 28 to 50, urban, and culture-seeking people who choose personality over prestige. Secondary audiences include locals drawn by its restaurants and rooftop scene, and destination travelers looking for an authentic Miami that lives outside South Beach.

Messaging and Storytelling

The story is rebirth. Once a forgotten architectural gem, now revived as a living gallery. Copy and visuals highlight lush textures, vibrant colors, and the fusion of art, architecture, and nature. Every line and photograph reinforces the idea that Mayfair is not just a stay, but a creative habitat where design, history, and hospitality coexist.

Experience and Journey

Guests move through the hotel as if exploring a tropical labyrinth. Arrival through a jungle-lined atrium leads to a world of terracotta suites, clawfoot tubs, and balcony hideaways. Days flow from rooftop yoga to bike rides through Coconut Grove, then dinner at Mayfair Grill and nightcaps at Sipsip Rum Bar. The journey feels sensual, spontaneous, and grounded in local rhythm.

Community and Culture Insight

Coconut Grove is Miami’s artistic conscience. Rooted in Bahamian heritage, 1970s counterculture, and creative independence, The Grove values authenticity over artifice. Mayfair channels that spirit by collaborating with local chefs, artists, and wellness partners to act less like a resort and more like a neighborhood host.

Differentiation and Unique Selling Point

Every detail carries the hand of a maker. Unlike glass-box luxury hotels, Mayfair’s appeal is its individuality. No two rooms are alike, and every space is bathed in color and craft. It reclaims emotional luxury through sensory design: peacock blue walls, brass fixtures, carved wood, and tropical light. The hotel’s energy is intimate, eccentric, and unmistakably human.

Design Language

Sculptural architecture meets bohemian modernism. Deep jewel tones, curved forms, and natural materials blend into a cinematic palette of teal, rust, and gold. The typography and imagery lean editorial, emphasizing warmth and shadow over polish. The aesthetic evokes 1980s Miami glamour reframed for the design-minded traveler of today.

Marketing Pitch

Where architecture flirts with nature and hospitality feels handmade. Mayfair House Hotel & Garden is the artistic heart of Coconut Grove, a tropical daydream reborn through color, craft, and culture. Stay here to live inside a piece of design history surrounded by the scent of rum, rain, and bougainvillea.

Is It A Winning Pitch?

Is emotional design the new definition of luxury?