It’s for Penthouses, not Playrooms.
The Samsung R95H Micro RGB TV is an art installation with a power cable. Be forewarned: buying an art collection to match usually comes next.
The Setup
The R95H Micro RGB TV is reviving the "Timeless Gallery" design language first seen over a decade ago. Samsung is utilizing a massive architectural frame to house a display that hits 100% of the BT.2020 color gamut. This is a pivot toward better specs, full-scale integration of Micro RGB AI Engines, and proprietary Glare Free tech. All designed to ensure that even in a sun-drenched, glass-walled penthouse, the image remains as deep and ink-black as a dedicated cinema.
This is a sophisticated shift in how ultra-premium hardware is accepted through the lens of interior design. In framing the 130-inch display as a "vast, immersive window" rather than a piece of equipment, the brand is successfully moving from the tech aisle towards the prestige of architectural design. They are betting on a luxury market that no longer wants to buy a television, but instead wants to invest in clean elevated refinement that appears seamless as seamless in their living space as the cabinets that hide their major kitchen appliances.
The Breakdown
Brand Positioning and Identity
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