Harry Potter Packaging Recast
Mattson Creative’s Russ Gray designed a global packaging system for Harry Potter, featuring a deep purple-and-gold palette, badge-like icons, and flexible patterns. The design aims to modernize the franchise while creating collectible packaging that enhances the brand experience.
Mattson Creative’s Russ Gray designed a global packaging system for Harry Potter, building a library of badge-like icons, flexible patterns, and a deep purple-and-gold palette that modernizes the franchise without leaning on the usual house colors. Holo-foil gradients and infant-friendly variants show how far the system can flex across product lines.
The marketing pitch: packaging as brand world-building. When the box and bag feel collectible, the design itself becomes part of the franchise IP, a souvenir before you even open it.
Would you save the packaging, or just the product inside?
https://www.behance.net/gallery/233519435/Harry-Potter-Packaging
