Built on the Radical Idea That Confidence Doesn’t Need to Be Louder

The Setup

Porsche’s 911 GT3 90 F. A. Porsche is an ultra limited-edition sports car that's a tribute to Ferdinand Alexander Porsche. The design visionary whose principles shaped modern automotive and industrial aesthetics. Released in honor of what would have been his 90th birthday, this model blends heritage with bespoke craftsmanship, offering only 90 units worldwide. Each car is a canvas of personalization, from the F. A. Greenmetallic paint inspired by his own 911 to the F. A. Grid-Weave fabric echoing his favorite jacket. It’s a project that goes beyond engineering, embedding storytelling into every stitch, badge, and brushstroke.

This limited edition 911 GT3 90 F. A. Porsche is about selling exclusivity and belonging. It is also an invitation to participate in a legacy. All things Porsche understands better than most. The experience is about the emotional resonance of owning a piece of F. A. Porsche’s world where specs and speed don't matter. The limited-edition Chronograph 1 watch, the heritage-inspired weekender bag, and the bespoke configuration process let buyers feel like they have authorship in the story Porsche is telling.

The Breakdown

Brand Positioning and Identity