Being Outside Isn’t a Survival Test Anymore

The Setup

Travoca’s Rigel Dual-Zone eCooler takes the idea of a portable fridge and treats it like real equipment. It uses a Toshiba compressor, vacuum-insulated panels, and a true dual-zone layout that can freeze and chill at the same time, without ice or waterlogged food. The range runs from 25L to 60L, wrapped in cold-rolled steel with a modular bamboo front panel that keeps it from looking like standard camp gear. It’s designed to work just as well at a campsite as it does on a patio.

What Travoca understands is that the cooler category has changed. People are no longer buying outdoor gear to prove they can tolerate discomfort. They’re buying it to extend how they already live. The Rigel moves coolers away from survival gear and toward everyday outdoor use. The dual zones, app control, and refined materials are practical decisions, not lifestyle specs. They make spontaneity easier and downtime better. In a market crowded with rugged posing, Travoca’s advantage is simple: it builds gear for people who want to be outdoors without turning it into a chore.

The Breakdown

Brand Positioning and Identity